The Public Relations Society of America (PRSA) Bluegrass Chapter recently honored Goodwill Industries of Kentucky with six awards at its annual PRSA Landmarks of Excellence event, held virtually in Louisville.
The PRSA Bluegrass Chapter Landmarks of Excellence Awards recognizes the very best in professional communications and celebrates excellence in public relations, strategic communications, marketing and media. The Landmarks of Excellence are awarded every year to celebrate the most creative and successful people, programs and projects happening in the public relations and media industries today.
“We’re thrilled to see Goodwill recognized by PRSA,” said Director of Public Relations and Communications Barnard Baker. “For the past year, we have worked hard to develop and execute Goodwill’s strategic communications programs to drive our mission messaging efforts forward. The programs have strengthened our company’s culture, brand and reputation. To see our great work recognized by PR practitioners, emphasizes the importance of planning and being strategic with our execution, including how research and measurable data is tied to impactful results.”
The Goodwill marketing team received six awards for a variety of strategic communications campaigns and programs which delivered measurable and impactful results, including the following categories:
Excellence (First Place):
- Crisis Communications
- Internal Communications
- Special Events
- Social Media Campaign
Merit (Second Place):
- Social Media Campaign
Honorable Mention (Third Place):
- Social Media Management