Manager of Marketing and PR Lauren Deitering discusses 4-H Upcycle Challenge on WAVE 3 Listens Live!

Each year, our talented team at Goodwill partners with 4-H Youth Development to bring the 4-H Upcycle Challenge, which encourages 4-H participants to combine creativity and thrifting.

Through the challenge, 4-H participants who sign up are provided Goodwill gift certificates to shop our stores and use their sewing skills and overall creativity to transform the items into something spectacular.

We promote each 4-H participant on our social media channel, and the top performers by way of vote are awarded cash prizes and Goodwill gift certificates! Morgan, pictured here, was this year’s winner!

To learn more about the challenge, watch these recent WAVE 3 Listens Live! and WHAS segments featuring our Manager of Marketing and PR Lauren Deitering, Regina Browning of 4-H and Lilly, a participant from this year, whose outfit is also pictured: